About Us
Helping Healthcare Businesses Grow With Smarter Digital Marketing
Built for Healthcare.
Driven by Results.
SalemBS was founded with one purpose: to solve the unique marketing challenges healthcare businesses face in today’s digital world.
Many clinics and practices deliver exceptional care but struggle to attract new patients because they lack a clear online strategy. Generic marketing agencies often fail to understand healthcare regulations, patient behavior, and the trust required before someone books an appointment.
That’s why we chose to specialize in healthcare marketing, creating customized digital strategies that increase visibility, strengthen credibility, and help practices grow sustainably.
Our Mission
Helping Healthcare Providers Focus on Patients While We Handle the Marketing
We believe healthcare professionals should spend their time improving lives not worrying about social media algorithms, SEO updates, or advertising campaigns.
Our mission is to become a trusted growth partner for every client by delivering marketing strategies that attract qualified patients, build lasting trust, and generate measurable business growth.
Meet Our Founders
The People Behind Salem
Biruktawit Tullu | Co-Founder
Biruktawit brings a rare blend of media strategy and business acumen to Salem Business Solutions (SalemBS). Holding an MBA alongside a background in broadcast journalism and television hosting, she understands both the analytics behind brand growth and the narratives that drive authentic connection.
Prior to co-founding SalemBS, Biruk served as a senior social media advisor to a mayor’s office, crafting public communications built on clarity, trust, and compliance. Today, she applies that expertise to help health and wellness brands scale their digital presence seamlessly.
Based in the DMV area, Biruk also serves as Co-Publisher of Salem Magazine, keeping her closely connected to the region’s evolving media, business, and community landscape.
Our Values
The Principles That Guide Everything We Do
Integrity
We build honest relationships based on trust, transparency, and accountability.
Innovation
Digital marketing evolves every day, and we continuously adapt our strategies to keep our clients ahead.
Excellence
Every campaign, design, advertisement, and piece of content is created with attention to quality and performance.
Partnership
Your success is our success. We work alongside your team as an extension of your business.
Why We Exist
Why Healthcare Businesses Choose SBS
Healthcare Focused
We work exclusively with healthcare and wellness businesses, allowing us to create strategies that truly understand patient behavior and industry-specific challenges.
Growth Driven
Every campaign is designed with one goal in mind bringing your practice more qualified leads, appointments, and long-term revenue.
Transparent Partnership
No confusing reports or hidden fees. We believe in clear communication, measurable performance, and complete transparency.
Long-Term Success
Instead of chasing short-term trends, we build marketing systems that continue generating results month after month.
Ready to Grow Your Practice?
Whether you’re launching a new clinic or looking to attract more patients, SalemBS is ready to help you build a stronger digital presence and achieve sustainable growth.